NYAK COGNAC

🍸The Project:

Business Mogul and CEO of Detroit Equities, Dennis McKinley, Former VP for Remy Cointreau, Patrick Charpentier, and Jerome Hyafil, a former EVP, Seagram's Spirits and Wines, formed a dynamic team to create NYAK Cognac, which shortly became the fastest-growing cognac brand in U.S. history with an unprecedented 1,000% annual growth rate in 2021. In 2023, NYAK is still in the top 10 of leading cognacs and growing.

• This project includes:

  • Social Media

  • In-Store Signage

  • Out-of-home marketing

  • Ready-To-Drink Design Ideation

  • Deck design + development