THE BRAID RELEASER

📓The Project:

TheBraidReleaser is a proprietary tool created to make the takedown process of protective styles among Black women easier.

As the brand prepares to expand its product offerings and physical presence in stores, this project involved spearheading its rebrand through:

• Developing new visual identity to be applied across digital and OOH properties

• Updating brand tone, copy and creating brand taglines

• Designing new packaging

• Developing social strategy

• Updating copy and design of existing pitch deck

🚀 The Results:

• An updated visual identity that caters to the aesthetically-driven “Zillenial” subgraphic

• A social strategy that prioritizes conversation and community-driven content