Custom Canna

📓The Project:

Custom Canna is a line of doctor-curated CBD products, formulated to target common wellness issues: lack of focus, low-quality sleep, and anxiety.

The brand harnesses the use of plant terpenes to amplify the products’ ability to target receptors in the body that are associated with each respective issue.

📦 The Deliverables:

This project presented the chance to present an identity that balances both luxury and scientific approaches to branding.

This involved establishing the identity with a bold packaging system and naming process that highlights the customized nature of the offerings.