DAISY JONES AND THE SIX (2023)

📓The Project:

An adaptation of the bestselling novel of the same name, Amazon Prime’s “Daisy Jones And The Six” original series presented a unique opportunity to connect with a hyperactive and nuanced (read: cult like) fanbase across social.

💡The Role:

This role involved adopting an in-world tone of voice.

The process included compiling a database of references to the series’ original music and the book’s most memorable quotes and locking in on the chance to craft distinct copy that also transmitted hidden messages to devoted fans.

Copy for organic and paid/boosted assets across Instagram, Twitter, Facebook, and TikTok as part of external agency team.