Pretty High Co.

📓The Project:

While Pretty High Co. was founded as a brand offering federally-legal CBD and plant compounds through a pioneering line of CBD-infused essentials like hot sauce, seasoning, bubble bath, and teas, the brand’s long-term goals aligned with expanding to cannabis as the United States approaches legalization across markets.

💡 The Strategy:

In consideration of these goals, this project involved developing and iterating a bold identity and nurturing a community that catered to the rich culture of female consumers of color: from strict CBD users, to the “canna curious,” to straight THC consumers.

This meant creating a strategic curriculum that balances educational, funny, aspirational, and shareable content that ends with a community that associates the brand Pretty High with the journey toward their best self.

💡 The Role:

Cultivating brand’s tone of voice and market positioning
Designing & building the brand’s eCommerce experience
Strategizing & executing on brand’s social presence
Designing & copywriting all brand emails
Nurturing brand’s community through execution of IRL & digital activations (events, playlists, etc…)