Detroit Equities

📓The Project:

Detroit Equities is an Atlanta-based VC firm, known for its portfolio of fast-casual and lifestyle franchises throughout the United States.

📦 The Deliverables:

• Capturing the firm’s progressive identity as a group of influential and forward-thinking owners and operators, by building out a refined brand identity for Detroit Equities.

• Translating this new persona into a new digital home that immediately communicates Detroit Equities’ reputation and experience through definitive design & emphatic copy.