Hype Hair Magazine

📓The Project:

Hype Hair is one of the longest-running hair and beauty publications with a daily news site focused on African-American hair, style and beauty. Freshly-acquired by beauty mogul Lia Dias, the publication was in need of a reimagined visual identity and digital home.

📦 The Deliverables:

• Wordpress build for the new Hype Hair Website

• This project involved conceptualizing a new look for the site and editorial direction as well as introducing new visual elements that would serve to unite the Hype Hair brand while ushering a new era of highlighting Black womanhood via the legendary publication