Good Good Hair

📓The Project:

Good Good Hair is the world’s first franchised and licensed hair extension company.

Powered by the same team behind the Queen Virgin Remy brand (a pioneer in the modern hair extension industry), Good Good Hair is a new eCommerce and IRL experience that champions the ritual of beauty among women of color while also presenting entrepreneurs with a turnkey entrance into what continues to be one of the fastest growing beauty market segments in the United States.

💡 The Strategy:

Development of this brand involved building an identity that arrives as a breath of fresh air for consumers in visually monotonous industry while building something that excited potential entrepreneurs about the ability to take part in a bold new take on the hair extension industry.

This project included brand identity, website design and copy, OOH and in-store signage design, merch design, and a fun exploration in harnessing AI to execute on art and photo direction.