Van Buren Records

📓The Project:

For Van Buren Records’ fall 2022 tour, the rap collective was in need of a sponsor to fund their 7-day North American run.

This project involved:

• Ideating a new vehicle for content for tour and future live experiences

• Naming #VBONROAD activation

• Strategizing most effective content that would be of value to fans while making it worthwhile for brand involvement

• Analyzing key insights from past partnerships and using them to develop deliverables for a new partnership

• Writing & designing pitch deck

🚀 The Results:

• Team procured the necessary funding via brand partnership with CORAL NFT/livestream platform

• Launched a regional campaign, granting fans access to exclusive BTS content and merchandise via the CORAL platform

• Generated a total of 453 new signups and first-party data over the course of one week through a cross-promotional social campaign

• Developed permanent sponsorship and partnership activation vehicle for future opportunities